Following the launch of a dedicated website for its new dog treat DreamBone, UK pet food brand Webbox has reportedly received over 5000 sample requests in just seven hours.
DreamBone, an alternative to to rawhide bones, was launched to the UK grocery market by Webbox this summer and has proved a hit with dog owners, as enquiries have gone through the roof, said the company.

Webbox chief executive Tony Raeburn said of the response: "It's a revolutionary new dog treat that can offer pet owners peace of mind; and so we wanted to give the product its own online presence to showcase the benefits. Within hours of going live, we'd taken over 5300 sample requests and the feedback has been phenomenal so we're delighted with the outcome!"

DreamBone is currently supplied via Asda, Tesco and Morrisons, as well as online at Amazon and Ocado.