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New! Datacolor® ColorReader EZ – The portable tool that simplifies matching, selecting and coordinating colours

Published: 22 September 2020 - Sarah Mead

Datacolor®, a global leader in colour management solutions, announces the launch of ColorReader EZ, the latest addition to the company’s ColorReader family of products that includes ColorReader and ColorReader Pro for professional markets. The recommended retail price is £65 including VAT.

 
 
 

The affordable new device incorporates the company’s advanced colour technology in an easy-to-use tool designed for the consumer audience of home decor DIY enthusiasts. It simplifies the often challenging and time-consuming process of paint colour selection, such as finding wall and trim colours that coordinate, as well as selecting wall paint colours that complement existing décor elements, tying the look of a room together.

The portable, Bluetooth connected ColorReader EZ device works in conjunction with the ColorReader mobile app (available for both iPhone and Android). The ColorReader app displays the exact measurement data in CIELAB, Hex and RGB as well as the three closest paint colour matches from the most popular paint brands. In addition to the RAL and NCS colour standards, the app includes paint colour fan decks from Farrow & Ball or Sikkens and more for convenient access to up to 20,000 colours. ColorReader EZ also provides coordinating colours and suggested colour schemes, answering the question of “What colour goes with this?” immediately.

Along with their matched colours, users can create colour palettes and effortlessly share these with paint retailers that offer online ordering and curbside pickup, as well as with paint contractors, architects, interior designers, family and friends. The greater level of colour confidence afforded by ColorReader EZ saves consumers time and money on reworks for colour errors. Whether it’s quickly finding a paint colour for a room refresh or finding the right shade to repaint an old dresser to match a child’s room décor, ColorReader EZ is a must-have tool for every project that includes colour decisions. 

 

“The paint colour selection process can be a challenge for all of us, since so many factors can affect how we view colour. We wanted to bring a level of ease and colour-confidence to consumers with an affordable product that they would use whenever they needed to make a decision about colour. ColorReader EZ takes the guesswork out of selecting and coordinating paint colours. It lets you capture colour inspiration where you find it, with an accuracy you can’t get from a smartphone image. It’s easy to then bring that colour inspiration into your home décor – whether that’s painting a wall or room to match your favourite sports team’s jersey or finding which shades complement your prized plant collection,” said Stefan Zrenner, Director of Sales & Marketing, Consumer Solutions, for Datacolor.

To learn more about ColorReader EZ, visit ColorReader.Datacolor.com

Disclaimer: The use of third-party trademarks is for identification purposes only and does not connote any affiliation with, or sponsorship or endorsement by, the respective trademark holders.

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