Summer version of Big Red Book launched
Following the success of it first Big Red Book at Christmas, Woolworths is set to launch a new summer version of the catalogue.

It will hit stores on Thursday March 22 and promises big price cuts and exclusive deals across a 6,000-plus product range.

The summer catalogue features over 60 diy lines across seven pages. It also offers a range of outdoor living items, outdoor fun products and extended ranges in kids products, entertainment, home and diy, electricals and party and gifts.

The book will be advertised on tv and in the national press. Six million copies will be distributed through Woolworths' 821 high street stores, with a digital version also available. Customers will be able to flick through the pages and browse products electronically at www.woolworths.co.uk.

Deals include a garden marquee at £79.99, wild bird energy balls at £9.99 and a venus garden statue at £19.99.

A third Big Red Book will be launched in October, featuring winter ranges and products for Christmas.