Darren Brown has been appointed as the new head of Bayer Garden in a move which builds on the company's recent investment in the development of Bayer as a family-friendly brand.
Mr Brown has a strong background in consumer marketing and business growth and is looking forward to bringing his experience to Bayer. "The marketing team have already made great progress in building a strong Bayer Garden brand here in the UK," he said.
"My aim is to advance this momentum and work hard on delivering excellent products for our customers. I hope I can also bring some of the best practices from my consumer healthcare experience and am excited by the potential ahead for Bayer Garden in the UK."
Prior to his appointment Mr Brown was based in New York, working as the vice president for Global Brand Management for the Bayer Diabetes Care Division. Here, he helped deliver year on year growth and helped make the company the 'fastest growing in the market', according to Bayer. He also has experience in a number of senior sales and marketing roles within Bayer's UK consumer health division, after beginning his career in product management at Smith and Nephew plc.