Napoleon Grills has appointed James Casey as northern territory manager.
Mr Casey will manage existing accounts and will help develop the company's business into new stockists and retail channels.
He joins Napoleon Grills from Dobbies at Cirencester where he was assistant manager and worked for nearly four years.
National sales manager Martin Sobey said of the appointment: "James comes to us with great retail knowledge, he knows the barbecue category well and above all knows what customers are looking for in a grill. It's invaluable experience which we are sure will benefit both Napoleon and its customers."