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New ad campaign for Homebase

Published: 7 March 2014
Homebase has ditched the iconic shipping container in favour of a campaign which encourages consumers to make their house their home.
New ad campaign for Homebase
Two 40-second TV ads show a family transforming their bland and uninspiring home and garden into a home bursting with personality using Homebase products.

The new campaign is completed with the tagline 'Make Your House Your Home', a twist on the company's usual tagline of 'Make a House a Home'.

Homebase marketing director Jo Kenrick, said: "Our homes are really special and personal places that reflect our lives. We understand our customers want to make their homes their own, no matter how big or small the project, and create somewhere they can enjoy with their family and friends.

"Helping everyone live in a home they love is at the heart of everything we do at Homebase and we hope the new TV advert, along with our great range of products and services in store, will inspire customers to make their house a home."

The ad aired for the first time on Wednesday, March 5.

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