Jo Davey, a former sales executive for Notcutts Nurseries, has been appointed as a new account manager for Floramedia.
She will be responsible for managing a range of key accounts, and regional contacts in the south West. As part of her role she will also help develop the market for a range of new retail solutions from Floramedia, including FloraLinQ and Flora Eco.
"I am delighted to be joining the team at Floramedia," she said. "Although labels and POS are at the core of our business, the creative team is buzzing with ideas on packaging and digital solutions to excite the consumer and drive sales.
"I am really looking forward to working with our customers, both growers and retailers, helping them to find innovative ways to grow sales."
Ms Davey's former experience includes working as a management trainee and plant buyer for Notcutts Garden Centre, a sales and marketing assistant for Bransford Webbs and senior sales roles at Growforth and Morley, Whartons and John Woods Nurseries.
Floramedia's managing director Nick Mathias said: ""I am delighted that Jo has joined the Floramedia team. She has enormous experience of marketing plants to a wide spectrum of retailers in the UK. I look forward to working closely with her as we develop new and exciting products and services."