Environmentally-friendly weed, feed and control brand Neudorff has expanded its UK operation with key appointments and opened its first UK-based office.
Former Solus buyer Tony Loftus has joined the German company, which launched in the UK in 2011, as UK operations manager. He has 10 years' experience of working in a logistics and distribution management role.
Meanwhile, Miles Cleall is the new sales agent for the south east.
The duo join southern area sales manager Lee Squires and northern area sales manager Tom Stolworthy, who both joined the team in 2013.
Jude Beharall, who heads up the UK operation, said the new appointments fitted well with Neudorff's strategy for growth: "The 2014/15 season is going to be really exciting, with the launch of three new products."
The company has also now got a UK office in Birmingham, which will act as a base for the team and as a showroom.