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Napoleon reports strong start to the year

Published: 22 May 2015
Napoleon Grills has reported that its 2015 sales to date have exceeded all expectations, with revenue by the end of the first week in May already ahead of its total sales figure for 2014.
UK sales manager Martin Sobey sid of the results: "It has been an extraordinary start to the season and the rate of sales shows no sign of abating. Our new top-of-the-range gas grills have sold particularly well which we attribute partly to some really exciting product features and an improving economic climate which is making buyers more confident."

Napoleon Grills, which has been trading in the uK for five years, also believes the good weather for much of the UK in April got the season off to a great start, boosting its sales, while a 40% increase in stockists since last year is also likely to have played a part.

Investment by the company in marketing and retailer support activities and events, including its Grill Skill Theatre events, has had "a very positive effect on demand" says Mr Sobey by helping increase awareness of the brand.

Mr Sobey added: "I believe that 2015 will be the year Napoleon Grills comes of age. We are one of only a couple of brands that can offer a full range of product; portables, charcoal and gas standalones, built-ins and accessories. We are a realistic and profitable alternative with the added advantage of being a small, friendly and flexible team. These are very exciting times for us and our retail partners."

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