Focus on colour in home and garden projects is a key contributor to market growth in the spray paint sector
Figures out this week, from market analysts GfK, indicate that Plasti-kote's investment in marketing activity in the spray paint sector has paid off.
Year-on-year value figures for March show a growth of 5.9% with high gloss as the hero product category.
"We are absolutely delighted with these figures and are confident that our £500,000 spring advertising campaign will drive further growth in the market" said Mike Watson, global managing director, Aerosol.
"Our year-end growth forecast has gone from a static position at the beginning of the year to 5% in March and we have now revised our forecast to a growth of 8%."