Essential reading for retailers and suppliers in the home improvement market

Make sure you're a winner!

Published: 1 February 2010
Be the best: The countdown to the Product of the Year Awards has begun!
Make sure you're a winner!
The annual Product of the Year Awards, organised by DIY Week and Housewares magazine, are the UK's only awards for the whole spectrum of home improvement and home enhancement.

Formerly known as the Industry Awards, the Product of the Year Awards have been established for 22 years and recognise the industry's innovation, imagination and creativity, both in developing new ideas and re-inventing old ones. From a craft knife to a coffee maker, a mousetrap to a mower, the Product of the Year Awards are open to them all!

The awards lunch in London is the biggest social gathering in Britain for the DIY, housewares, hardware and garden industry. Hundreds of top buyers and executives will gather at the luxurious Sheraton Park Lane Hotel on Friday, May 14 for a day of networking, fine dining and entertainment - with the winning products in the spotlight.

"Over the past 22 years we have given awards to hundreds of products, many of which have gone on to become best sellers," said DIY Week publisher Colin Petty. "2010 should see a bumper entry, as the economy moves out of recession and the industry renews its investment in new product development. And of course a Product of the Year endorsement can be a powerful addition to a marketing plan - another reason to enter as many products as possible."

Entry is incredibly easy, and can all be done online at www.productoftheyear.biz. Simply fill in the details and submit them (or print a hard copy entry form and post it to us) send us the product and we'll make sure it is in front of our independent panel of retail judges when they convene in March.

There is also the option of donating your product, once submitted, to our annual charity sale in aid of the Rainy Day Trust.
So, make sure you're in with a chance of being awarded Product of the Year 2010 and get your entries in. All product samples should be sent to Elanor Sayers, Faversham House, 232a Addington Road, Selsdon, Surrey, RH1 6DE. An address label can be printed off from the website. Entry deadline is March 5.

Previous winner Robert Milliken told DIY Week: "It was fantastic to win Gold at last year's awards, even if it did have the side effect of giving me a bad head the next day due to the celebrations.

"It also benefited us considerably business-wise, as it lead to increased advertising, and editorials in the press, giving the G9 Adaptor even more exposure. The lasting effect was to increase sales considerably, and being able to use the award to push dithering customers into giving the product a chance.

"Overall a fantastic event which I look forward to attending again this year."

Comments

Published prior to March 2014
By Will Parsons, editor, DIY Week
Just to clarify. All products entered for the awards are judged by an independent panel of retailers who assess each product against a set judging criteria. At the point of entering a product suppliers can choose to have it returned to them after the event or can opt to donate it to a charity sale for industry charity The Rainy Day Trust (the current vice-president of which is DIY Week's publisher Colin Petty). This annual sale (and the event itself) raises thousands of pounds for the charity that is there to support you.
There is nothing spurious or underhand about this event at all which is why it has run successfully for 23 years. A company's advertiser status has no bearing at all as the judging panel is independent of DIY Week.
To suggest that every year we go through the process of soliciting hundreds of entries, promote the event, organise an awards lunch, drinks reception and ceremony for hundreds of people and give it pages and pages of coverage, simply to get a few freebies is ludicrous.
It's about recognising great product innovation and rewarding that.
Published prior to March 2014
By TED
iTS NOTHING TO DO WITH JUDGING THE BEST PRODUCTS

They charge you for entering they keep the products you send in at your expense FOR THEMSELVES and they make sure only their advertisers win...its a con.

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