Essential reading for retailers and suppliers in the home improvement market

Just 2.25% of DIY sales were made online in 2011

Published: 25 April 2012
The bulky and "sometimes hazardous" nature of DIY products ramps up home delivery costs and means online orders have seen only limited growth in recent years, according to a new sector insight report into DIY retailing.
Just 2.25% of DIY sales were made online in 2011
The report, written by Jane Bainbridge for Marketing Magazine, also stated that it is location that DIY shoppers consider the most important factor in their choice of retailer.

The news reflects what many in the industry reported to DIY Week when questioned about the industry's future online. Almost one in 10 respondents to an online poll on DIYWeek.net said they thought DIY and garden centre retail had "no online potential", and 23% admitted that, while they traded online, they did not feel they made the most of their website.

The majority, however, reported online presence as "very important" to their business and regularly updated their website.

Comments

Published prior to March 2014
By Adam Pulfer, Marketing Director, Hoppings Softw
It is interesting but not totally surprising that online sales of 'bulky' DIY building goods is so small given the associated cost of transportation. Coupled with this, consumers like the reassurance local supply provides, which is why we are seeing success with our provision of a local online sales strategy for our range of decking products.

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