Essential reading for retailers and suppliers in the home improvement market

John Lewis sales slip, as promotions taper off

Published: 14 December 2018 - Fiona Garcia
 

The department store chain recorded a second week of declines in the aftermath of its Black Friday promotions, which saw the business record the biggest sales week in its history.

John Lewis reported a 5.1% dip in sales last week, with home the worst-performing category, down 7.3% on the same period last year. The business said the slowdown in trading was partly due to a reduction in promotional activity compared to the same period last year.

It is the second consecutive week of declines, as total sales for the seven days to December 1, were down 5.9%, following John Lewis’s strong performance during Black Friday week.

Home sales were down 7.3% last week. However, prep for the festive season was clearly in full swing, as the retailer saw sales of Christmas tree sales jump 21%, and Christmas baubles had a record week, up 19%.  

Electrical and home technology sales were marginally down 0.9% but small electrical sales continue to do well, said the retailer.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are you confident of strong garden sales this season?


Latest reader comments

re: B&Q invites suppliers to pitch at Innovation Open Day

Brian Eacersall
Hi B & Q innovations Team.I have already sent in an e-mail outlining my design using the request to become a supplier route.However I ...

re: Toolstation.com excels in Which? website survey

Muhammad idrees
Good service and price also good...

re: Mike Ashley calls Debenhams administration a “national scandal”

m orourke
How can senior management at debenhams stay in post whilst abdicating their responsibilies to a bunch of consultants to save the buisness ...

re: B&Q and Valspar partnership to "transform the paint market in the UK"

Tony Turner
A bit of context: first decorating undertaken in 1968, have continued to decorate at DIY and professional level ever since, Wife has ...

re: Builder wins Toolstation's prize draw pick-up

Brian Easton
Brilliant delivery, much help from Daniel and Shakil...