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Jeyes launches new ad campaign

Published: 7 May 2015
Jeyes has launched a new radio campaign this month in a bid to encourage Brits to get outside and enjoy their outdoor spaces this summer.
The campaign comprises four 20-second radio commercials, airing on Classic, Smooth and Heart stations during May.

The radio campaign puts four Jeyes products in the spotlight, the classic Jeyes Fluid, which celebrates its 140th anniversary this year, as well as the newly launched, popular, Jeyes Heavy Duty Outdoor Wipes, Jeyes Patio Power and Jeyes Barbecue Cleaner.

This latest marketing investment comes hot on the heels of a successful Heart FM campaign, which combined spring-themed advertising with a branded giveaway. Jeyes will support the campaign, as it continues to invest in the brand and its benefits through consumer press and social media.

Jeyes senior brand manager Alethea Maillard said: "We are continuing to invest heavily in through-the-line promotion of our fantastic range... As we head into the warmer months, this radio campaign is all about encouraging consumers to spruce up their garden, patio and outdoor areas, and driving Jeyes Outdoor cleaning product sales through our retail partners."

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