Essential reading for retailers and suppliers in the home improvement market

Jane Lawler joins GCA team of inspectors

Published: 14 March 2019 - Kiran Grewal

The Garden Centre Association has this month (March, 2019) welcomed Jane Lawler as its new inspector. Ms Lawler, has more than 35 years’ experience in marketing and business development, will be responsible for inspecting member garden centres in North Thames, Scotland and Northern Ireland.

Iain Wylie, GCA chief executive, said: “We are absolutely thrilled to have Jane join Alyson Haywood, Michael Cole and Gordon Emslie on our team of inspectors.

“She will be integral in helping us to ensure consistency and raising standards through our membership and will visit approximately 40 of our members’ centres each spring, scoring each one to given criteria, using our detailed inspection form, and giving objective and honest feedback on what she has seen.

“She will also make presentations at our regional meetings and during our annual conference in 2020.

“The 2019 inspections for member garden centres commence on March 18 and the inspectors are out visiting them until June 14, so those in North Thames, Scotland and Northern Ireland can expect to see Jane soon.”

Ms Lawler began her career in horticultural field trials with Pan Britannica Industries Ltd and then went on to work in customer services, advisory roles and technical product development before expanding her interest in marketing.

She developed her business and marketing skills in the 1990s through Cranfield School of Management, Henley Management College, Irish Management Institute and the Chartered Institute of Marketing. From 2008 she was Marketing Director with Gardman until 2013 when she left to establish her own business and marketing consultancy.

Speaking of her appointment, Ms Lawler said said: “It’s a real privilege to be able to use my years of experience in the UK garden sector to support the GCA’s continued drive for excellence in garden centre retailing.

“I’ve seen from the outside how seriously members take the inspection and awards process and how it has contributed to continuous improvement in retail standards. So, I’m delighted to now have the opportunity to support and contribute to that process personally.”

Ms Lawler has run customer service teams, technical and regulatory development departments, international new product development groups and conceived and successfully launched online businesses. Some of her most notable achievements include the creation and development of brands for garden centre distribution in the UK and across Europe.

Ms Lawler is also the past chair of Garden Industry Manufacturers Association (GIMA) and the garden product committee of the Crop Protection Association (CPA). She also served on the Horticultural Trades Association (HTA) and Garden Industry Marketing Board (GIMB).

Mike Lind, GCA chairman, said: “Jane is very knowledgeable about consumer insight and purchasing behaviour, so she is the ideal person to inspect our member garden centres for us and the knowledge and feedback she will pass on to our members will be extremely valuable, it’s great to have her on board.”

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


As a retailer, what do you struggle most with in the adhesives & sealants category?





Latest reader comments

re: Toolstation.com excels in Which? website survey

Ray Pearce
Toolstation is always straight forward from ordering from the catalogue to receiving the items and a comfortable welcoming place to browse ...

re: Better Bathrooms goes into administration

Carolyn Muggleton
HiWe purchased a shower enclosure from Better Bathrooms which we have returned to them and asked for our money back.. The amount we ...

re: Woolworths staff reunited by new website

Pam Jones
looking for Brian Finch who worked as an undermanager to Mr. Cotton in Ebbw Vale woolworths....

re: 13-year-old's invention goes into production

Gel
No point in responding to an 8 year old post!...

re: Capitol Tiles outlets snapped up by BC Ceramics

Beryl smith
Hi I bought some black tiles called night black by capitol tiles I need some spares do you know where I can get them thanks Beryl...

Most read stories