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Jack's back

Published: 28 April 2008
One of the highest selling tools in the UK, the Irwin Jack 880 launches this week.
Jack's back
One of the UK's best selling tools is to launch this week with enhancements to continue its long-running success.

Irwin's famous Jack saw has a 25 per cent improvement in cutting speed thanks to research, which pinpointed areas where purchasers would immediately look to find benefits.

"Our research in the UK market and across Europe has highlighted that users see the speed of cut and ease of cut as their two main purchasing factors in a universal saw," said Graham Bremer, marketing director. "By incorporating the key learnings we set out to create a new Jack 880 that kept the old product's characteristics, but improved its performance."

The saw has a illustrious past that has helped it become a staple in tool boxes across the country.

1933 – Hans Schroder sets up as a wholesaler in Copenhagen, Denmark selling hand tools.

1938 – The young man starts to make hand saws, which became popular in the UK. British friends and business associates call him 'Jack'; the name later becomes synonymous with the saws.

1955 – Hans Schroder moves his factory to Asnaes, Denmark to meet demand.

1975 – The company introduces ground handsaws to its range.

1979 – Hans Schroder dies, but his work is continued by his son Finn Schroder who becomes managing director.

2002 – Irwin takes over Jack, however it retains the name and orange handles.

2003 – Launch of the Irwin Jack 880 Plus.

2008 – 75th anniversary, and launch of the next generation Jack 880 saw.


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