INTU Your Home, part of AET Global Limited, is continuing its drive for commercial growth with the appointment of Lee Miles as the new Sales Director.
The experienced Sales Director will join the team to help develop the INTU brand and strengthen its relationship with the trade, as well as helping to amplify the consumer offering.
Having worked across all channels of the Bathroom, Plumbing and Kitchen sectors, the 49-year-old brings excellent strategic process and analytical capabilities to the INTU sales team.
Lee started out as one of the youngest sales representatives at Armitage Shanks - aged just 22, and over the last 30 years has held senior sales roles in various blue chip industry brands including Ideal Standard, Twyford, Vaillant Boilers, Methven, Quinn Radiators and Duravit.
Lee, who says he enjoys the challenge of managing and developing sales teams, said: "This is an exciting opportunity to bring big brand thinking and my 30 years of industry sales experience to INTU Your Home.
"INTU are driven by innovation and a desire to bring the latest bathroom technology to the masses and I'm delighted to be part of their journey.
"Together we will spread further brand awareness - particularly with the trade and retail audiences, ensuring that we strengthen all our routes to market.”
The new sales director, who lives in Staffordshire, added: "INTU has a strong track record in direct to customer sales. My strategic focus is to now expand this into the trade and retail channels.
"We have the ability to develop new products in new categories and will quickly build trust with new customers through our ability to make their lives easier."
Kieran Taylor-Bradshaw, Managing Director of INTU Your Home, said: “We’re very excited to welcome Lee into the team and to help our INTU brand establish its trade relationships.
“We pride ourselves for our innovation and development as a brand, and having Lee on board will help our mission of making a positive change to people’s lives reach far and wide.”