‘The Power of Social’ is the theme for this year’s HTA Marketing Forum which takes place on 16 October 2019 at Horticulture House in Oxfordshire. This one-day event is aimed at all those delivering marketing and public relations in the garden industry and provides top tips and expert knowledge to help achieve marketing targets and growth.
Focussing on how social can help you develop your business, topics covered will include digital skills, content sourcing, using video and podcasts. Along with ‘how to’ sessions there will be a number of case studies from across the industry with exemplar businesses sharing the secrets of their success.
Skinny Jean Gardener - Lee Connelly, will give his thoughts and insights into social media, including podcasts and Instagram, Alan Down will give his account of engaging with the press and the growth and success of his blog, and Tamsin Westhorpe, joint chairman of the Garden Media Guild (GMG), will discuss how the industry can engage with the GMG, and how the GMG want to build a relationship with the industry in order to shape content.
Huw Richards, Huws Nursery, will give a case study into how video can be used to enhance social media. Mr Richards runs social media channels that include his successful Youtube channel “HuwsNursery”. With over 150,000 subscribers, Huw is dedicated to helping his audience grow food no matter what size garden they have. Each tutorial follows organic, sustainable and permaculture principles with an emphasis on reducing how much work need to be done. Mr Richards will go through the how to’s and benefits to your business of using video in your digital marketing.
The HTA Marketing team will also be giving a definition of what the power of social means for a business, where it is currently, and where it is heading, including how it is growing is different directions using the latest digital research findings.
More speakers will be announced over the coming months.