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Homebase launches app as mobile sales rise 600%

Published: 10 December 2010
Homebase has revealed a 600% increase in online sales from mobiles in the past year as it launches its Reserve & Collect mobile app.
Homebase launches app as mobile sales rise 600%
The Apple OS Homebase app includes more than 30,000 browsable products, and can be used to check stock and reserve 20,000 products for in-store collection in all 330 UK Homebase stores.

It is fully integrated with Reserve & Collect orders on, which means reserved products are guaranteed to be ready for collection within three hours. According to the retailer, this makes it the fastest multi-channel shopping service in the UK DIY sector.

Homebase has seen a 33% year-on-year increase in unique visitors to, while online sales increased by 63% in 12 months. Having identified cross-channel sales as a key business strategy, the company has revealed customer research showing that 40% of Homebase customers go to the retailer's website before shopping instore.

Homebase head of multi-channel and planning Harvey Bennett said: "Homebase hasn't rushed into this space and as a result, we are proud to release an m-commerce solution that goes beyond a marketing tool to improve the DIY customer shopping experience. We have developed the first stage of our mobile proposition to cater for the growth of website visits from on-the-go mobile users, and future developments will look to continue to improve the cross-channel Homebase shopping experience for this emerging consumer base."


Published prior to March 2014
By jim bald
If homebase has had a rise of 33% with online check and reserve and the android market is greater than the apple market why is there not an android app. Argos are on board and you are part of the same group. Dont you think you are behind the times, as a lot of people shop using mobile phones and tablets, apple do not have the biggest market share.

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