Essential reading for retailers and suppliers in the home improvement market

Homebase appoints new marketing director

Published: 12 November 2015
Former Asda marketing director Chris McDonough to join Homebase, taking up the role of marketing manager, following Jo Kenrick's departure
Mr McDonough will take up the position on December 1 and will report to managing director Echo Lu as part of the Homebase Leadership Team.

He brings with him a wealth of experience from a broad range of sectors, including FMCG and retail, involving various marketing and commercial roles within the UK and across Europe.

Mr McDonough was recently UK marketing director for Asda, where he was responsible for all areas, including retail, home shopping, George and financial services. Prior to that he was UK managing director for brands with Molson Coors for several years, and UK marketing and R&D director for dairy giant Muller, where also had overall responsibility for the Irish business. Mr McDonough started his career at Mars, where he progressed through various commercial and marketing roles to become German pet care commercial director, having worked in several roles across Europe.

Homebase managing director Echo Lu said of his appointment: "I am delighted that Chris is joining the team and look forward to welcoming him to the business. With his functional expertise, diverse experiences and collaborative style, he will be a great asset as we go through the next stage in our journey to be a more customer focused brand."

She said of Jo Kenrick, whose departure was announced at the start of August: "I would also like to thank Jo Kenrick for her dedication and contribution in the four years she has been with Homebase and wish her all the best in her future career in non-executive roles."

Mr McDonough added: "I am excited to be joining Homebase and working with the team. I have been impressed by the enthusiasm and calibre of colleagues I have met so far. It is a great time to join the business as it helps to shape a new direction for home improvement that is very clearly focused on helping customers to create a home they love."

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