Essential reading for retailers and suppliers in the home improvement market

Homebase appoints new advertising agency

Published: 16 July 2008
Homebase has announced the appointment of Leo Burnett as the company's new advertising agency.
The home enhancement retailer chose the agency after it impressed in a five-way pitch.

The agency has a client list which reads like a who's who of business: McDonald's, Coca-Cola, Walt Disney, Nintendo, and Samsung.

Ajay Kavan, marketing and strategy director of Homebase, said he is looking forward to strengthening the brand and making 'significant' improvements in the way it communicates with customers.

Neither party has revealed what campaigns will be forthcoming from the retailer.

Homebase's last campaign was centred on the orange dot from the company logo, which becomes an animated portal through which consumers can catch a glimpse of the Homebase range.

Comments


(Your email address will not be published)
8 + 2 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories