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Henry Bell wins one-year contract with FMG Group

Published: 3 December 2020 - Neil Mead

High quality pet, wild bird food & accessories producer, Henry Bell (, announces it has secured a one-year contract with independent garden centre group, Future Marketing Group (FMG). As of November 2020, Henry Bell will be the primary supplier of wild bird care for FMG’s 20 nationwide garden centres, supplying its full range of over 130 products.


Thomas Lee, Managing Director of Henry Bell, comments: “We’re thrilled to be the primary wild bird care supplier for FMG. We have always supported independent garden centres, however there is no greater time to support independent retailers than now. FMG’s 20 garden centre members are all hugely important for their communities, so we look forward to bringing our premium range of Henry Bell Wild Bird Care products to their loyal customers.”

About Henry Bell

Henry Bell Wild Bird Care launched in July 2019. The British, family-owned quality animal feed producer offers 130 quality products that cater for every type of garden bird, all designed with health and wellbeing of birds in mind. Henry Bell products include Wild Bird Feeders, Feeding Stations, a Decorative Feeder Collection, Nest Boxes and a broad range of feeds including Seed Mixes, Straight Foods, Fat Balls and Suet Bites & Cakes.

Henry Bell has over 20 years’ experience in the bird food industry and has been pivotal in the growth of many private label wild bird food brands. Henry Bell has also made sustainable packaging a priority with all their Wild Bird Food packaging being 100% recyclable whilst protecting the integrity of the elements inside each bag. In addition to FMG, Henry Bell products are available nationwide in 400 garden centres and online, pet shops and other retailers.

About FMG

Future Marketing Group (FMG) is a marketing and buying group, which launched in 1997 when a group of independent garden centre owners came together with the primary aim of working jointly on marketing projects. Today the group has evolved predominantly into a buying group, which is mutually run by each of its 20 garden centre members.

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