Essential reading for retailers and suppliers in the home improvement market

Henkel invests in national TV campaign for UniBond Re-New

Published: 27 June 2017 - Fiona Garcia
 

The global adhesives and sealants giant has invested £1 million in a new TV ad campaign to raise awareness of the award-winning Re-New product that will run on major channels in prime slots for three weeks.

Launched on June 21, the 10-second ad, which proudly sports the DIY Week Awards logo, has run several times a day in the commercial breaks of popular programmes on major networks including ITV’s Coronation Street, Channel 5’s Big Brother and Sky News, as well as major sporting events on Sky Sports channels, and will air during Good Morning Britain tomorrow morning.

The ad for Re-New, which was named Decorating Product of the Year at the 2017 DIY Week Awards, will be screened this week during Channel 5 News and Good Morning Britain - and Pointless, Big Brother and Tipping Point in Ireland. It will air until July 14.

View the new ad here

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How important is the housewares category to your business?



Latest reader comments

re: Hardware store wins fight against music licence body

Will
I am treasurer or a sports and social club and have a £724 bill from PPLPRS. Part of the bill is for dance clases, but a lot of the cost is ...

re: The man who put the Q in B&Q visits latest store

B&Q bob
The old BQ that he built respected staff loyalty and rewarded those willing to learn extra to be able to advise customers. The new BQ cut ...

re: Builder wins Toolstation's prize draw pick-up

Rob Burns
First time in store Dudley. Steph helped me find what i was looking for, so now will be my first place to use....

re: Homeowners worry over-the-top smart security might attract burglars

AndyH
No Way,I call BS on that one. Burglars have always been detrerred by obvoius expensive alram systems, window marking and security lighting. ...

re: Kingfisher study reveals the home is more important to happiness than our jobs

B&Q bob
Ironic then that kingfisher has altered it's staffs Hours so we get to spend less time with our families in our homes than ever before. ...

Most read stories