Orchid expert and RHS gold medallist Chris Cannon to take up role from February 1.
Mr Cannon is a Royal Horticultural Society gold medallist and has more than 30 years' experience of growing and orchids. He founded Deva Orchids in Pen-y-Ffordd near Chester in 1988 and ran the nursery for 21 years.
He said of his new role: "I'm delighted to be assisting Growth Technology in the North West and I will be able to pass on my expertise to any existing and new customers. I already host huge Orchid Days for the company nationwide to offer plant lovers tips and advice on how to get the best from their orchids."
Growth Technology sales and marketing manager Manos Kanellos: "We are thrilled Chris will be joining Growth Technology as our agent for the North West area. Chris is an orchid fanatic whose horticultural knowledge is unsurpassable. The area he will be covering includes Cheshire, Merseyside, Lancashire, Greater Manchester, Cumbria, the Isle of Man and North Wales."