Stuart Thraves has been appointed the new marketing manager for Growth Technology in Taunton.
The plant manufacturer and supplier appointed Mr Thraves, who is from Bridgwater, to be responsible for developing, planning and co-ordinating all marketing activities for new and existing products.
Mr Thraves said: "My new role will also include developing and managing the market activities including the company's online communications. I will be responsible for enhancing product and consumer communications to further increase sales and profitability.
"It is a wonderful opportunity to be working with the highly skilled team at Growth Technology and I am looking forward to getting stuck in."
Mr Thraves has previous experience working at Interpret in Surrey as an indoor aquatic brand manager. Three of his 16 years with the company were spent as sales manager for the South West.
Growth Technology's sales and marketing manager Manos Kanelos said: "I would like to welcome Stuart on board and look forward to working with him to further strengthen our brand.
"Growth Technology prides itself on providing exclusive products of the highest quality, accompanied with great service, delivery and support, so it's fantastic to be able to increase the plant care we offer."