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Graham & Brown drives online growth with £3m fulfilment centre

Published: 16 July 2013
Wallpaper manufacturer Graham & Brown has completed a £3m investment in a new logistics and distribution centre at its Blackburn headquarters to support its online growth.
Graham & Brown drives online growth with £3m fulfilment centre
The new 80,000 sq ft facility will fulfil the growing volume of orders placed via the websites of the company's retail partners, which include B&Q, Homebase, Debenhams, Littlewoods,and John Lewis.

Located alongside Graham & Brown's existing 200,000 sq ft manufacturing, design and marketing centre, the new distribution centre will also allow the business to fulfil orders placed directly on its own online platform, predominantly from overseas markets, where it has significantly increased its presence in recent years. The £100m-turnover company has grown overseas sales by 50% in the past three years, and now exports to 75 countries.

In addition, the new warehouse allows the company room to expand its online offer to 4,000 products - three times as many lines as its current operation - which it says will be the biggest online product range from any global manufacturer. It will also be able to offer next-day delivery.

Ian Brown, head of CSR and logistics at Graham & Brown, said: "Like every other area of retail, customer purchasing behaviour in the wall decoration sector is changing, with a growing number of people shopping online.

"Whilst we've had the capacity to fulfil online orders for many years, this investment recognises the increasing role that ecommerce is playing for our retail partners in the UK. It means we can offer them an unrivalled breadth of range across their online channel, with a high-speed fulfilment operation that delivers on their customers' needs."

Comments

Published prior to March 2014
By Julia Brown
This is all very well, but I've heard there will be more redundancies this Autumn.
Published prior to March 2014
By Stefan Edwards
So Graham & Brown are now just happy with their main income DIY customers sales,,, they now want to take the business off them and sell directly for higher margins?????? And what statement is this??? which it says will be the biggest on line product range from any global manufacturer! Compared to who??? Increased 50% from what,,, and 75 countries,,, please!!!! Cheap cheap spin like Blair's new labour.

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