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Gorilla Glue seals the deal with B&Q

Published: 28 October 2015
Gorilla Glue has successfully rolled out its core range of tapes into all B&Q stores across the UK.
The move is an extension of brand penetration within B&Q, which already stocks the supplier's range of glues following an initial launch into stores in March 2015.

Gorilla Glue Europe managing director Simon Damp said: "The addition of our core range of Gorilla Tapes into B&Q stores is a key appointment for us as it proves that our products are becoming a 'go-to' brand of choice for our target user...Feedback from the buyers has been invaluable, and this natural roll out of Gorilla Tapes supports our aim of becoming a high street brand that users have confidence in."

As part of the deal, B&Q stores across the UK are now stocking Gorilla Tape in 11m and 32m rolls, Gorilla Clear Repair, Gorilla Tape Silver and Gorilla Tape Handy Roll.

The news follows announcements of Gorilla Glue securing a major listing at Wilko in July this year and a listing in 590 Boots stores for its O'Keeffes Working Hands Cream in June.


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