Essential reading for retailers and suppliers in the home improvement market

Gorilla Glue Guide

Published: 21 September 2023 - DIY Week

In the latest in a long line of innovations, all designed to educate the consumer and drive sales, Gorilla is launching its first ever interactive Glue Guide.


Always mindful of any barriers to sales that may affect your bottom line, our innovative guide has been specifically developed to steer your less savvy shopper straight to the right adhesive for them.

With its slick design and simple to use features, the Gorilla Glue Guide makes it as easy as 1, 2, Glue for your customers to choose the best glue for their job. And with that choice so quickly made, the purchase will be just as fast...

From selecting the kind of job they're doing, to choosing the features they need the most, our intuitive guide gives them the Gorilla solution to their DIY needs in just a couple of taps or clicks.

Now live on site and readily available across the channels your shoppers use most, our Gorilla Glue Guide will be instantly accessed through the Gorilla website, social media posts, paid search and POS.

And to make sure all of your customers know about our innovative new guide, we'll be supporting its launch with a mass-audience digital campaign. Popping up everywhere from social to websites, through engaging videos and eye-catching ads, the interactive Gorilla Glue Guide will be wherever your shoppers are.

Completing our support with POS packages for all our retailers, your stores will be filled with barkers, wobblers, aisle fins and more, keeping the interactive Gorilla Glue Guide front of mind for every shopper.

So as our intuitive guide speeds your customers to the best adhesive for the job, make sure you're well-stocked with their Gorilla Glue of choice.

T: 01257 241319


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