Essential reading for retailers and suppliers in the home improvement market

Global DIY market reaches €399bn

Published: 18 December 2014
In 2013, the DIY/Home Improvement World Market turnover reached approximately €399 billion, according to Fediyma's World DIY Report.
North America and Europe combined represent 94 % of this world market, although their joint population accounts for only 22.7 % of the World population. The DIY markets of these two continents represent approximately €375 billion.

North America, with €244.9 billion, represents more than 60% of the world market, whilst Europe worth €130 billion at 32,6% of the world market. Asia and the Pacific regions with €16 billion represent 4 % of the world market. Japan, Australia and New Zealand are the most active markets in this part of the world.

British, French and German DIY retailers have, so far, been the most active at establishing overseas branches. French and German retailers are present in 26 countries, with 661 and 837 stores respectively. British retailers, led by B&Q, are expanding worldwide in 8 countries with 449 stores.

In North America, co-operative retailers such as Do It Best, ACE Hardware, True Serve and Orgill have also developed outside the American continent whilst the other top 10 DIY focussed North America retailers continue to concentrate on their home market, in Canada and Mexico.

South America appears to offer some scope of growth for European based retailers, especially in Brazil. Local retail operators from Chile are responding to the market place in Argentina, Colombia and Peru.

For many years there has been no significant development in Africa. The French retailers have begun to establish in North Africa and have opened, four franchise shops in Morocco.


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