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Glee has already sold 68% of space

Published: 8 January 2015
The new-look show proved a hit, as well over half of space is already sold, with a host of brands making a return to exhibit in September 15.
Glee has already sold 68% of space
Exhibiting space at Glee 2015 is already 68% booked up, putting the exhibition almost two months ahead of where they were this time last year, confirmed organiser i2i Events. Several big name brands, such as Fiskars and Doff Portland, have also confirmed their return to the exhibition, together with a number of suppliers set to make their debut appearance.

Glee event manager Matthew Mein said: "Glee is in really great shape. We are presently 68% booked, which we didn't reach until March for the 2014 show. This is obviously great news as it demonstrates the value that Glee, as a revised and revitalised show, has for the garden retail market. It's also great to see so many brands returning to Glee, as they look to optimise the benefits the 'new-look' show offers."

Major brands making their return to Glee in 2015 include suppliers of decorative home and garden accessories, Maingate; Doff Portland, the UK's largest independent manufacturer of insecticides, weedkillers and garden care products; and Fiskars, a leading global garden tool brand.

This year's show will play host to a number of companies that have never been seen before at Glee. Nisson Garden Buildings, and French footwear and country clothing experts, Aigle are just two names have already confirmed their presence at the 2015 show, with many more expected to join the mix over the coming months, say organisers.

Other key names confirmed for Glee 2015 include Gardman, Scotts, Grange Fencing, Artevasi, Treadstone Products, Javado, Plant Magic Plus, Aspire Outdoors, Barenbrug, and The Walsall Wheelbarrow Company. Town & Country also returns to the show, with its biggest Glee stand ever.

Mr Mein added: "I am really excited about the coming months. Not only will the team and I be busy confirming even more re-bookings, but we'll also be dedicating a large amount of our time to attracting lapsed and new companies to the show. Our aim is to ensure Glee continues to deliver a fresh and vibrant showcase of the best the garden retail industry has to offer."

This year, following consultaion with suppliers, retailers and trade associations, Glee is reverting to a Monday to Wenesday format, scrapping its Sunday opening. Glee 2015 will take place September 14-16, at the NEC Birmingham.


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