Former Glee sales director, Nick Davison will lead the industry show "for 2011 and beyond", says organisers.
Mr Davison worked as Glee sales director for several years until 2008, when he moved to Spring Fair as event director.
He has now returned to Glee, with the aim of building the show's successes and further enhancing what it offers the garden, leisure and pet markets.
Speaking about his return, Mr Davison said: "I'm really excited to be back at Glee, especially in the new role of event director. Glee has played a significant role in the development of my career and I have a real personal passion for the show. I genuinely believe that the show has a place at the heart of the market. My move was motivated by a desire to grow the size and appeal of the event."