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GB Plastics adds two branch managers to its Midlands network

Published: 1 June 2017 - Fiona Garcia

Retailer and specialist supplier of building products to the trade and DIY sectors, General Building Plastics, has appointed new managers at two of its Midlands branches. 

L-R: GB Plastics’ general manager Matt Wedderkopp with new branch managers Phil Broadbent and Deepak Kalia.
L-R: GB Plastics’ general manager Matt Wedderkopp with new branch managers Phil Broadbent and Deepak Kalia.

Phil Broadbent takes up the role of branch manager at GB Plastics’ Shrewsbury branch, whilst Deepak Kalia is the new manager of its Walsall branch.

Family-owned GB Plastics has its head office in Rugeley, Staffordshire and its trade counter network has six key sites across the Midlands.

As branch manager of the Shrewsbury branch on the town’s Battlefield Enterprise Park, 33-year old Mr Broadbent is responsible for a team of six. He benefits from extensive general business management and sales experience, having previously been a contract manager for a specialist waste management company, and area sales manager for adhesives and silicon manufacturer and supplier to the building, construction and interiors industries, Hranipex.

Mr Kalia, aged 32, brings wide-ranging sales and customer service experience to GB Plastics’ Walsall branch and its five-strong team. Prior to joining, he has held the role of branch manager for local branches of Euro Car Parks, Floors2Go and Halfords.

He said of his appointment: “GB Plastics is a great independent builders merchant with an amazing reputation. No two days are the same, and I am really enjoying meeting customers at the branch, being part of the building, construction and DIY market, and working in a great atmosphere and team.”

Mr Broadbent agreed: “There is so much that is right about GB Plastics and the Shrewsbury branch. It’s a great environment in which to work, a great location and team, and it is always busy. I’m enjoying the variety of work across both sales and management roles.”

GB Plastics’ general manager Matt Wedderkopp, added: “Both Phil and Deepak bring a wide range of experience to our thriving, busy Shrewsbury and Walsall branches, with their great enthusiasm and fantastic commitment to improving their depot, whilst keeping true to the company’s core brand, family values and first-class customer service.”

GB Plastics is a £4 million-turnover, second-generation family business founded in 1990 by Janet Sutherland. It has trade counters and offices in Banbury, Kettering Oswestry, Shrewsbury, Walsall, and its head office in its home town of Rugeley, Staffordshire. Alongside founder Janet Sutherland, her eldest daughter Wendy Hill and son Alan Sutherland are both directors, while youngest daughter Clare Falls also works in the business.


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