Gardman donated £20,000-worth of dog food from its new Ernest Charles pets range to the Wood Green animal welfare charity.
While canine residents at the Cambridgeshire-based animal shelter have been able to tuck in, the majority of the 930 donated packs of food will help Wood Green raise funds for the centre and help educate dog owners on pet care in a variety of ways, including: supporting its outreach work in the community, encouraging dog owners to book into their dog-related workshops by offering a free bag of food, and making the food available in its charity shops against a donation. It will also allow the charity to offer the food as prizes in fund-generating competitions.
Tim Goff, who heads Gardman's pets category, says the initiative will give Gardman valuable insights into the dog food market as well as support the charity's vital animal welfare work. "We have big plans for this category, and we believe the initiative will help us find out how dog owners - new and existing - respond to this new range," he said. "Wood Green and its work is so well known that it enhances the excellent profile of the Ernest Charles brand."