Essential reading for retailers and suppliers in the home improvement market

Frost launches new webshop

Published: 13 March 2019 - Fiona Garcia
 

Frosts Garden Centres has renewed its transactional website prior to the start of the 2019 spring season, in order to tie in with the retailer’s new-look branding and garden stores.

The family-run garden centre group teamed up with online marketing specialist Garden Connect to launch the new webshop at www.frostsgardencentres.co.uk, with the intention of reflecting  the new-looking Frosts. “It was important to us to renew our website to reflect our new brand,” said commercial director Claudia Roberts. “The new webshop has the same look and feel as the renewed look we are giving stores, to ensure brand consistency and customer experience both online and offline.”

The webshop is fully integrated with the OpSuite EPoS provided by DavRich, and also links customer data, so customers who shop both on- and offline can find their transactions in one single account. Ms Roberts explained: “Again, it’s all about offering customers a good experience. Garden Connect and DavRich teamed up to make this happen. All stock- and pricing is synced. It saves us a lot of time and customers can easily complete their online purchase.”

Frosts Garden Centres operates four branches across Oxfordshire, Bedfordshire, Buckinghamshire and Cambridgeshire.

“We have a huge potential in our area and launching a new website is just step one of the process,” explained Ms Roberts. “In conjunction with Garden Connect, we’re going to work on our search engine optimisation. The website is already search engine friendly, but we’re excited to make the next step to see how we can get more customers to our webshop and four centres via Google.”

Meanwhile, Garden Connect managing director Edwin Meijer said the new site is only the starting point in Frosts plans: “We’ve been working closely together with the marketing team of Frosts and DavRich to make this happen which is great, but it’s just the first step. During the discussions with Frosts, we decided to take a step by step approach. We’ll continue working together to enhance the customers experience even further and to create a profitable online marketing strategy for Frosts.”

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


As a retailer, what do you struggle most with in the adhesives & sealants category?





Latest reader comments

re: Toolstation.com excels in Which? website survey

Ray Pearce
Toolstation is always straight forward from ordering from the catalogue to receiving the items and a comfortable welcoming place to browse ...

re: Better Bathrooms goes into administration

Carolyn Muggleton
HiWe purchased a shower enclosure from Better Bathrooms which we have returned to them and asked for our money back.. The amount we ...

re: Woolworths staff reunited by new website

Pam Jones
looking for Brian Finch who worked as an undermanager to Mr. Cotton in Ebbw Vale woolworths....

re: 13-year-old's invention goes into production

Gel
No point in responding to an 8 year old post!...

re: Capitol Tiles outlets snapped up by BC Ceramics

Beryl smith
Hi I bought some black tiles called night black by capitol tiles I need some spares do you know where I can get them thanks Beryl...

Most read stories