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Frogtape firm steps up TV advertising

Published: 19 February 2013
Shurtape has announced its biggest ever investment into national and regional TV advertising this year to capitalise on Easter break.
The campaign to promote its FrogTape and Duck Tape brands, will be supported by an extensive marketing programme, with national PR and advertising for the Duck Tape brand during the Six Nations matches at Murrayfield.

The TV adverts will be shown throughout the day and during peaks in primetime TV viewing across terrestrial and satellite channels including; ITV1, Daybreak, Channel 4, SKY and Home, to try and increase brand recognition amongst their core target audiences.

Shurtape head of marketing Alan Murray said: "This is our most ambitious and comprehensive campaign ever... We've made significant investment across a number of media platforms to ensure that homeowners making the most of the Easter break - the traditional start of the painting and DIY season, know about the benefits of our FrogTape and Duck Tape products."

The campaign, which incorporates London for the first time, runs from February 2013 up until the May Bank Holiday.

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