Essential reading for retailers and suppliers in the home improvement market

Forgefix Q1 sales increase 38%

Published: 12 April 2011
Fastenings and fixings supplier Forgefix has reported a massive 38% sales increase for Jan-April this year compared with Q1 2010.
Forgefix Q1 sales increase 38%
Speaking exclusively to DIY Week, Forgefix sales and marketing director Mike Smith said the increase came on the back of a longer period of growth, but was still unexpected. "The past couple of years have been 15-20% each year, so we are on a rising curve," he said, "but this year's sales are unprecedented. It's been a bit of a shock - it's gone bananas."

March was the stand out month Mr Smith said, with sales for the month up 25%, making it the company's best month on record.

The performance, he said, is down to two things - supply and self-promotion. "A couple of things have really helped. Our stock situation from the Far East has improved," he explained, as some Forgefix suppliers which had been affected by typhoons are now back on stream. "And PR," he added. "That's helped us immensely. We've never done advertising before so our profile has really been heightened."

Forgefix appointed marketing communications agency Precision in late 2009 and, says Mr Smith, "it's the best thing we've done - it's made a big difference. It's been a learning curve, but a lot of the things we've put in place are paying off."


(Your email address will not be published)
5 + 2 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories