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Focus launches Assisted Living range

Published: 4 February 2011
DIY chain targets over 60s with new product offer to make household tasks easier, including items for the kitchen, personal care and home security.
Focus launches Assisted Living range
The range of tools and gadgets have been ergonomically designed to help avoid injuries and strains, with prices starting as low as £1.99 for a shopping bag handle.

Other items in the Assisted Living range are a hand grip jar and bottle opener at £2.49, a long-handled shoehorn, a dual pull can opener, magnetic pick-up tool and a gripping arm.

To help aid home security, the range includes a Key Aid-2 Key Turner. Priced at £2.49, the product is designed to provide extra leverage, whilst opening tight locks and a helpful tightening grip to keep the users keyin position.

Focus over 60s cardholders will also receive a further 10% discount off prices in store throughout the week.


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