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Focus brand director Richard Bird steps down

Published: 26 October 2010
Focus DIY brand director Richard Bird has stepped down from his role to become a director of Focus' parent company FLP2.
Focus brand director Richard Bird steps down
Mr Bird, who has been heavily involved in turning around the retailer's brand proposition, will no longer be involved in the day-to-day running of the business.

Formerly managing director of Wickes, he joined Focus in 2007 and developed the chain's Genesis format, involving a more rationalised product offer, 'shop-within-a-shop' layouts, and a new blue and green colour scheme to differentiate areas in store.

Chairman Bill Grimsey said: "We are grateful for the work Richard has undertaken for Focus during the past three years. He has been invaluable in the development of the new Focus Genesis store formats, which will be vital for the turnaround of our business in coming months. Richard has developed a strong brand positioning; it is now up to the team here to roll it out effectively."

Comments

Published prior to March 2014
By Shirley clatworthy
I Would be gratefull if my contact information could be passed on to Richard. We knew each other in the 70 and 80's. I also worked for Wickes in Holland and Whitefield and Sheffield UK. I have just returned to live in the UK, Warrington ..Cheshire area again and wondered how he is doing after all these years. My contact info.. Clatworthys@hotmail.com or mob 07518459271. I would love to hear from him should he like to as well. Perhaps this email can be passed on to your current CO. With my thanks. Shirley A.W. Clatworthy

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