At this year’s Exclusively Show (The Business Design Centre, Islington 14th and 15th June) the popular brand showcase which annually welcomes some two hundred journalists, bloggers and influencers to a curated edition of the show as whole will be bigger and better than ever. In fact, show owner, BHETA describes the attraction as ‘now the biggest press and influencer event of its kind – with a consumer reach of over twenty million.’
Richard Watts, who curates the Exclusively Brand Showcase, designed just for media explained: “Always an exciting event for suppliers, retailers and media opinion formers, Exclusively is not only a chance to see exciting new products, but also has the reputation for super-accurate predictions of the trends for the years ahead, which is in effect gold-dust.
“As usual The Brand Showcase will be filled with on-trend product that will simply not have been seen before. This year, however, we are increasing the quantity of items we can display, the amount of space we can allocate to particular brands and products and including premium spaces where exhibitors can demonstrate product to media visitors.
''With consumer and social media influencers playing an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope -and especially the interactivity – will be not only exciting to see, but also really valuable to all parties. There’s an army of 'cleanfluencers', and home organisers out there as well as foodies, eco living fans, home décor focussed channels, garden and gift and family channels, and there will be some fantastic content for all of them just waiting to be discovered.
“We’re promoting all the opportunities for media extensively in the run up to the show with bespoke and general PR, invites, online banners and advertising – and we can turn round all kinds of other options at Exclusively itself, where the media visitors will be soaking up the on trend thinking for use in all their coverage to come. Whether it’s editorial content, paid for partnerships or gifted collaborations, we’ll be bringing product experiences alive in a bigger way than ever before.”
More information about Exclusively Brand Showcase opportunities and the show in general can be obtained from the BHETA Member Services Team on 07946 078566 or on the www.bheta.co.uk, or via the website www.exclusivelyshows.co.uk.