EverGreen, the Scotts Miracle-Gro Company lawncare brand, will be driving sales in 2009 with new products, new promotions and a £1.3m TV ad campaign.
New EverGreen Mow-It-Less promises a greener, thicker lawn in just three days, but with less mowing needed than with a standard lawn food. It will benefit from TV advertising this year.

Plus, EverGreen Complete is now the first four-in-one lawn product to carry a 'Water Smart' claim, promising extra vigour to protect the lawn against heat, drought and other stresses.

It feeds, weeds, controls moss and helps the lawn make the most of every drop of water. It will feature on TV this Easter.