Create and Craft, the award winning multi-channel craft retailer, has announced a new partnership with Ellison, the developer of consumer die-cutting machines.

Craft TV shopping channel, Create and Craft, is pleased to be working with Ellison, a company with a rich history of transforming the DIY arts and crafts market with inspiring products aimed at creative lifestyles.

Sizzix, launched by Ellison in 2001, is now a recognised brand that caters specifically to the creative consumer market in over 100 countries, and will further expand Create and Craft’s growing digital presence in the craft market. Incorporating the world-renowned brand into their existing content strategy, multi-channel retailer, Create and Craft, look forward to bringing customers the full 360° experience, with inspirational content, both on and off-screen.

Sizzix is said to empower creatives to explore their artistic potential with their collection of die-cutting and embossing machines, supported by an extensive range of dies and tools.

Create and Craft is broadening its existing product range with the Sizzix range of tools, accessories and supplies for crafters. Sizzix’s first show is scheduled for a two-hour special on Monday 7 October at 7am. 

Sam Gollings, buyer at Create and Craft, commented: “This partnership will bring innovation and inspiration to our customers not just through the power of TV shopping but through a multi-channel experience that customers can enjoy wherever and whenever they wish to shop.”

Amy Dawson, sales director at Ellison, commented: “We are looking forward to our partnership with Create & Craft and hope to inspire viewers at home with our demonstrations. Consumers can expect to see a wide selection of innovative Sizzix products available through both TV and online alongside inspirational curated content.”