Essential reading for retailers and suppliers in the home improvement market

Dyson and Shark settle out of court

Published: 28 March 2019 - Fiona Garcia
 
 
 

The home technology manufacturers have issued a joint statement following an out-of-court settlement over an advertising dispute.

The joint statement, issued last week, read: “Dyson and Shark can confirm that their High Court dispute over certain Shark comparative advertisements has been amicably resolved on confidential terms, the advertising in dispute having been voluntarily withdrawn by Shark in September 2017.”

According to consumer body Which?, Dyson took rival brand Shark to court over what it said were misleading advertising claims about the suction power on its cordless vacuums.

Which said that, in both TV and online adverts, Shark had claimed that - in a head-to-head between the Dyson V8 and the Shark IF250UKT - the Shark cordless vacuum cleaner sucked more powerfully when on extended run-time (a less-powerful cleaning setting designed to extend battery life). Shark said that this setting is a better measure of performance.

Dyson argued that this was misleading, as its V8 cordless vacuum was more powerful than the Shark model when used on the highest power setting, which it said was the industry standard setting for testing cordless vacuum cleaners.

In a press release issued in January, Shark claimed it sold more corded upright vacuum cleaners in the UK than any other vacuum cleaner company, as of November 2018 – just four years after launching a direct sales business in the UK. Shark said it had a 42% market share in November 2018 based on value of the total upright market, making it the UK market leader.

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are you confident of strong garden sales this season?


Latest reader comments

re: B&Q invites suppliers to pitch at Innovation Open Day

Brian Eacersall
Hi B & Q innovations Team.I have already sent in an e-mail outlining my design using the request to become a supplier route.However I ...

re: Toolstation.com excels in Which? website survey

Muhammad idrees
Good service and price also good...

re: Mike Ashley calls Debenhams administration a “national scandal”

m orourke
How can senior management at debenhams stay in post whilst abdicating their responsibilies to a bunch of consultants to save the buisness ...

re: B&Q and Valspar partnership to "transform the paint market in the UK"

Tony Turner
A bit of context: first decorating undertaken in 1968, have continued to decorate at DIY and professional level ever since, Wife has ...

re: Builder wins Toolstation's prize draw pick-up

Brian Easton
Brilliant delivery, much help from Daniel and Shakil...