Essential reading for retailers and suppliers in the home improvement market

Driving performance

Published: 10 May 2010
High-performance adhesives manufacturer Araldite has launched a free-to-download mobile driving game, 'Araldite Race', inspired by the brand's sponsorship of race team Team ORECA Matmut.
Driving performance
The game is downloaded straight to users' mobile phones, and invites them to race a virtual Araldite-branded team ORECA Matmut racecar on an interactive track. Scores are uploaded onto an online leader board with prizes for the fastest players.
The company hopes to build brand recognition and loyalty amongst a younger audience while continuing to engage with existing customers.
The game is being promoted via a pan-European competition and App review websites.

To download the game, text 'race' to 80011 from mobile phones, visit the App store for iPhones or log on to www.aralditerace.com

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