Essential reading for retailers and suppliers in the home improvement market

DIY Week Award winner Hafod Hardware is back with another Christmas ad

Added: 30 November 2018 - Fiona Garcia

Last year, Welsh independent retailer Hafod Hardware filmed a feelgood Christmas ad to rival the likes of John Lewis. The commercial -which was made on a shoestroing budget of just £7 - attracted huge interest across the country and was picked up by local and national media.

The campaign also impressed judges on the DIY Week Awards panel, seeing Hafod Hardware take home the prize for Marketing Initiative of the year.

In an interview with DIY Week earlier this year, Tom Jones, who runs the business with his grandparents, said of the success of last year's ad: "People keep asking all the time when we’re doing our next film but how do you better it? I thought we might leave them wanting more. We could leave it this year and do one next year."

The public seem glad they changed their mind, as Hafod's new film is already gaining attention and was even retweeted by Welsh actor Michael Sheen.

Printable View E-mail Bookmark
*

What do you think?


With Black Friday and Cyber Monday behind us, have sales picked up in your retail business ahead of Christmas?


Latest reader comments

re: Drews The Ironmongers to close after 87 years

Dave Percy
A Huge Huge loss to Reading, this store has always delivered on every level , the staff are amazing freindly knowligable and it was so nice ...

re: B&Q UK sales slide, as Kingfisher exits Russian and Iberian markets

BQ bob
How long will lowrys disastrous rule of kingfisher be allowed to continue she has overseen the destruction of Britain's best DIY store, one ...

re: Wyevale agrees sale of five garden centres

Kerry Megan Robinson
What will happen to the Cafe located in the Parley Wyevale Garden Centre when In-Excess take over?...

re: Digital is a powerful selling tool, says Toolbank

Toolking Tools
Toolbank is the very company that resists online development of resellers by not supplying to those that dont have a trade counter, so this ...

re: Kingfisher confirms sale and leaseback of B&Q stores

Abdul
I wonder how long the vision of the VL will continue to pull the group to the very bottom? How many days will it go before someone thinks ...

Most read stories