Essential reading for retailers and suppliers in the home improvement market

DIY Week Award winner Hafod Hardware is back with another Christmas ad

Added: 30 November 2018 - Fiona Garcia

Last year, Welsh independent retailer Hafod Hardware filmed a feelgood Christmas ad to rival the likes of John Lewis. The commercial -which was made on a shoestroing budget of just £7 - attracted huge interest across the country and was picked up by local and national media.

The campaign also impressed judges on the DIY Week Awards panel, seeing Hafod Hardware take home the prize for Marketing Initiative of the year.

In an interview with DIY Week earlier this year, Tom Jones, who runs the business with his grandparents, said of the success of last year's ad: "People keep asking all the time when we’re doing our next film but how do you better it? I thought we might leave them wanting more. We could leave it this year and do one next year."

The public seem glad they changed their mind, as Hafod's new film is already gaining attention and was even retweeted by Welsh actor Michael Sheen.

Printable View E-mail Bookmark
*

What do you think?


How do you feel about the appointment of Boris Johnson as prime minister?


Latest reader comments

re: DIY inventor gets £100,000 investment for Wellitop

Gel
You're being optimistic expecting a response to a 9 year old story!...

re: DIY inventor gets £100,000 investment for Wellitop

Penny
Hi I live in Australia and am finding it really difficult to find somewhere on the internet to purchase wellitops. i manged to find one ...

re: Further Homebase closures ahead

Once a customer
good investigating diy week . There looks like will be more closures so will you keep us updated . Just seen Horsham closing so more than ...

re: Quick and easy wood treatment oil from Frogsuit

Beverley
Hi, please confirm if Frogsuit can be used on all external wood doors and sheds.RegardsBeverley...

re: Quick and easy wood treatment oil from Frogsuit

Chris - Frogsuit Ltd
Hi Arthur, thank you for your query. Depending on the product and the type of wood you may need to prepare the items prior to application. ...