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DIY Week Award winner Hafod Hardware is back with another Christmas ad

Added: 30 November 2018 - Fiona Garcia

Last year, Welsh independent retailer Hafod Hardware filmed a feelgood Christmas ad to rival the likes of John Lewis. The commercial -which was made on a shoestroing budget of just £7 - attracted huge interest across the country and was picked up by local and national media.

The campaign also impressed judges on the DIY Week Awards panel, seeing Hafod Hardware take home the prize for Marketing Initiative of the year.

In an interview with DIY Week earlier this year, Tom Jones, who runs the business with his grandparents, said of the success of last year's ad: "People keep asking all the time when we’re doing our next film but how do you better it? I thought we might leave them wanting more. We could leave it this year and do one next year."

The public seem glad they changed their mind, as Hafod's new film is already gaining attention and was even retweeted by Welsh actor Michael Sheen.

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