Essential reading for retailers and suppliers in the home improvement market

DIY Week Award winner Hafod Hardware is back with another Christmas ad

Added: 30 November 2018 - Fiona Garcia

Last year, Welsh independent retailer Hafod Hardware filmed a feelgood Christmas ad to rival the likes of John Lewis. The commercial -which was made on a shoestroing budget of just £7 - attracted huge interest across the country and was picked up by local and national media.

The campaign also impressed judges on the DIY Week Awards panel, seeing Hafod Hardware take home the prize for Marketing Initiative of the year.

In an interview with DIY Week earlier this year, Tom Jones, who runs the business with his grandparents, said of the success of last year's ad: "People keep asking all the time when we’re doing our next film but how do you better it? I thought we might leave them wanting more. We could leave it this year and do one next year."

The public seem glad they changed their mind, as Hafod's new film is already gaining attention and was even retweeted by Welsh actor Michael Sheen.

Printable View E-mail Bookmark
*

What do you think?


Are you confident of strong garden sales this season?


Latest reader comments

re: B&Q invites suppliers to pitch at Innovation Open Day

Brian Eacersall
Hi B & Q innovations Team.I have already sent in an e-mail outlining my design using the request to become a supplier route.However I ...

re: Toolstation.com excels in Which? website survey

Muhammad idrees
Good service and price also good...

re: Mike Ashley calls Debenhams administration a “national scandal”

m orourke
How can senior management at debenhams stay in post whilst abdicating their responsibilies to a bunch of consultants to save the buisness ...

re: B&Q and Valspar partnership to "transform the paint market in the UK"

Tony Turner
A bit of context: first decorating undertaken in 1968, have continued to decorate at DIY and professional level ever since, Wife has ...

re: Builder wins Toolstation's prize draw pick-up

Brian Easton
Brilliant delivery, much help from Daniel and Shakil...