Essential reading for retailers and suppliers in the home improvement market

Deroma appoints new md to head UK

Published: 28 March 2008
Italian-owned Deroma, a leading manufacturer of high quality pots for the home and garden, has appointed a new managing director to head up its UK operation.
Deroma appoints new md to head UK
Frederic Arbaud - who has ambitious plans for the company - said: "Deroma pots are all unique to the brand and we will be embarking on a marketing campaign and rolling out new, inspirational point of sale displays and materials to further set Deroma apart from its competitors."

Frederic Arbaud comes from the food preparation industry, where he launched the Cuisinart small kitchen appliance brand in the UK, which, after just two years became established as the choice of the professional chef and serious cook.

The Italian owned Deroma Group designs and manufactures high quality, unique pots for the garden and home.

It started in 1955 with the idea of combining the thousand-year-old tradition of manufacturing terracotta pots with modern industrial technology.

The Deroma Group has a consolidated turnover of €100 million (£79m) and around 2,000 employees working in five manufacturing units in Italy, the United States and China.

The head offices are in Malo, in the province of Vicenza.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are we seeing a rise in consumers interested in smart home security?



Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories