Essential reading for retailers and suppliers in the home improvement market

Currys launches Essentials electricals range

Published: 14 October 2010
DSG-owned electrical chain Currys has launched no-frills range of small and large kitchen appliances at value prices.
Currys launches Essentials electricals range
The Essentials collection takes in a range of appliances from washing machine and fridge to small electricals including kettle, toaster, coffee maker and food prep lines. It also extends to a television and a DVD player.

Currys says the products offer straightforward design and basic functionality, and that they will provide a value alternative to its other own-brand ranges that include more premium and design-led offerings.

Prices of the small appliances start at under £5, with the kettle costing just £4.79. The two-slice toaster and coffee maker are each priced at £6.99.

Anthony Morris, head of business development at Currys, says the Essentials range "is a response to the greater consumer demand for value products that perform basic functions - that are easy to operate and perform well with little complication".

Meanwhile, it has been reported that American electricals giant Best Buy is eyeing Comet parent company Kesa Electricals. Best Buy chief executive Brian Dunn is said to be keen to acquire Kesa, which also operates European electrical chain Darty. A report in the Daily Mail revealed that more than 21m Kesa shares changed hands on Tuesday, against a normal trading session of around 3m.

Best Buy made its debut in the UK in April this year with a store in Thurrock retail park, Essex. The chain has continued with its expansion plans, opening a further six outlets and announcing plans to take its store portfolio to 11 by the end of 2011.


Published prior to March 2014
By Gel
You can bet it's a Chinese company under contract to Currys/DRG, and will not be publicly known; commercially confidential.
Published prior to March 2014
By Clive Stevens
Published prior to March 2014

(Your email address will not be published)
2 + 1 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories