Essential reading for retailers and suppliers in the home improvement market

Constant garden collection permanent greenery for the home

Published: 25 October 2019 - Neil Mead
 
 

Part of the Henry Bell family, Constant Garden Collection is a new premium brand of faux plants for home and garden, launched at trade show Glee in September.

In the last few years, faux houseplants have seen a surge in popularity driven by an increased demand from consumers, especially millennials, opting for artificial plants and flowers to decorate their home and landscape.

“Until recently artificial plants and flowers were seen as a major inte- rior faux pas but this has all changed now. Social media and the rise of interior influencers creating stunning decors using fake greenery injected a new lease of life into the category. It was only a matter of time before consumers caught up and embraced the many benefits of faux,” says commercial director, Tony Clare

Tony, who has over 20 years’ experience in the retail sector, spotted a gap in the market for a range of quality faux plants and flowers that would also offer good value for money. He carefully handpicked manufacturers to create the Constant Garden Collection and has now unveiled a range of plants and flowers with realistic designs, colours and textures that look as good as real botanicals and will stand the test of time.

“The Constant Garden Collection offers the very best in faux. We worked very hard to select and create a beautifully designed range that is truly realistic but also affordable. An investment in faux plants is low maintenance and cost effective and we see huge potential for our brand which we know professionals and consumers will love,” concludes Tony.

The launch range of 60 products includes faux roses, bamboos, plants, grass, orchids, hanging flowers bas- kets and faux topiary enabling consumers to create stunning and timeless features inside and outside. The range will also include seasonal collections, identical to their ‘real’ siblings.

Constant Garden Collection will be available from January 2020 at Garden Centres, mainstream retail outlets and online.

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