Essential reading for retailers and suppliers in the home improvement market

Clas Ohlson opens second Lab Store

Published: 19 September 2018 - Fiona Garcia
Shoppers queue outside Clas Ohlson
Shoppers queue outside Clas Ohlson's second Lab Store, which opened today in Helsinki

The Swedish retailer opened the second of its new concept stores today in Helsinki, Finland, offering customers the chance to shop a more tailored, seasonal product range and experience Clas Ohlson “in a new and exciting way”.

The Lab Stores are small-format outlets, with what Clas Ohlson describes as, “a large and evolving content”. Products available in the Lab Store will be adapted to suit the season and the geographic location of the outlet.

The Lab Stores will tailor their offer to suit the season and location
The Lab Stores will tailor their offer to suit the season and location

Country manager for Clas Ohlson Finland, Sampo Päällysaho said of the Helsinki store: “We have opened a new Lab Store in the shopping area of Hakaniemi subway station. The theme for the store this season is “organise and decorate your home”, and the store’s location is perfect for quick purchases on the way to work or home. The entire range can also be pre-ordered and collected in the store.”

Clas Ohlson opened its first-ever Lab Store in Espoo, Finland earlier this autumn. The outlet, in Otaniemi, is located close to Aalto University and the product range has been tailored to students, with the offer and the entire experience set to evolve and change depending on their needs, said the company.

A third Lab Store – Clas Ohlson’s first in Sweden – will open in Sveavägen in Stockholm later this autumn.

Clas Ohlson had a strong start to the year, with sales up 10% to (around £167.6million) in Q1. Online continues to grow, with sales jumping 60% during the quarter.

The retailer says it sees great potential for growth in non-food products online and has announced an “aggressive growth goal” which will see the business double its online sales every other year. In December Clas Ohlson bought a 10% stake in one of Sweden’s largest online grocery stores, MatHem and the retailer has also announced plans tollaborate with Amazon this autumn in order to use the online platform to offer its products to customers in the UK.

Clas Ohlson debuted a new TV ad this month in support of its 'A Better Home' campaign that encourages consumers to thyink about reducing their smartphone use and re-connecting with their home.

The stores are designed to offer customers a different Clas Ohlson experience and will continually evolve and change
The stores are designed to offer customers a different Clas Ohlson experience and will continually evolve and change
 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


As the Brexit saga continues, what do you want the Government to do?



Latest reader comments

re: Which? says B&Q website is bottom of the pile

Roy stone
b&q website has always been terrible 9 times out of 10 it takes an age to work or if it works at all I am a tradesmen and also hold a ...

re: New safety mark replacement could cost UK manufacturers millions

Robert Millien
All very true.Reminds me of all the horror stories about what would happen on 1st January 2000. What happened? Nothing!!!...

re: BCT calls in administrators

Kevin Keely
I worked at Bct in 2009/10 for several months. This time left a lasting impression on me. What an impressive company, staff, colleagues ...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

John Garner
Dear Mr Bell. May Ifirst congrate yyou on your promotion yo CEO B&Q. I need your help. 2010 I purchased from B&Q a full kitchen for ...

re: New safety mark replacement could cost UK manufacturers millions

geej@onetel.com
Some misconceptions here. For some time many EU Countries refuse to accept UK Conformity Tests and insist manufacturers get retested in ...

Most read stories