Throughout Breast Cancer Awareness month in October Centurion Europe is joining forces with Everbuild to support Breast Cancer Care.
Twenty per cent of all sales of Centurion's Pink Grip adhesive will be donated to the charity, with customers also invited to send in photographs of their own pink DIY projects incorporating Pink Grip, via Twitter using #PinkGripforBreastCancerCare.
To launch the activity, the Breast Cancer Care fundraising team put their own DIY skills to the test with help from Centurion Europe to create a giant Pink Grip poster highlighting the campaign.
Said Helen Cameron, area fundraiser at Breast Cancer Care: "One in eight women will get breast cancer - it's the most common cancer in the UK - and its devastating effects touch thousands of us every day. Breast Cancer Care is the only UK-wide charity providing much-needed emotional and practical support to anyone affected.
"We're very pleased to receive such great support through campaigns such as this."