Essential reading for retailers and suppliers in the home improvement market

Carl Kammerling unveils new corporate identity

Published: 23 May 2008
Company looks to set new standards in tool market.
Carl Kammerling unveils new corporate identity
Carl Kammerling International has re-branded.

The company behind C.K tools, Kasp and Avit has made the move to strengthen its position as a major supplier of hand tools and security solutions to industrial and consumer markets.

The new corporate identity conveys a bold and concise message, and has been designed to combine Carl Kammerling International's forward thinking attitude to innovation as well as recognise its heritage of more than 100 years within the hand tools market.

Tom Meyerratken, managing director, Carl Kammerling International, said: "We are determined not to launch me-too products, but to create products that are unique or set new standards, which of course means sales opportunities for our customers."

The revitalised image is consistent across all marketing, with catalogues, price lists and corporate literature all enhanced by the new brand.

Furthermore, individual brand catalogues for C.K tools, Kasp and Avit, have been placed into one document. The price list has also been pulled in to a single document under the Carl Kammerling umbrella.

The company has also undertaken an extensive upgrade of its website, now with a new address

This website provides details of new products, merchandising solutions, contact details and promotions.


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