Essential reading for retailers and suppliers in the home improvement market

Carl Kammerling unveils new corporate identity

Published: 23 May 2008
Company looks to set new standards in tool market.
Carl Kammerling unveils new corporate identity
Carl Kammerling International has re-branded.

The company behind C.K tools, Kasp and Avit has made the move to strengthen its position as a major supplier of hand tools and security solutions to industrial and consumer markets.

The new corporate identity conveys a bold and concise message, and has been designed to combine Carl Kammerling International's forward thinking attitude to innovation as well as recognise its heritage of more than 100 years within the hand tools market.

Tom Meyerratken, managing director, Carl Kammerling International, said: "We are determined not to launch me-too products, but to create products that are unique or set new standards, which of course means sales opportunities for our customers."

The revitalised image is consistent across all marketing, with catalogues, price lists and corporate literature all enhanced by the new brand.

Furthermore, individual brand catalogues for C.K tools, Kasp and Avit, have been placed into one document. The price list has also been pulled in to a single document under the Carl Kammerling umbrella.

The company has also undertaken an extensive upgrade of its website, now with a new address www.carlkammerling.com.

This website provides details of new products, merchandising solutions, contact details and promotions.

Comments


(Your email address will not be published)
5 + 9 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories